AS of a few hours ago, my Indiegogo campaign ended. It’s a weird little flood of emotions. First off: the bad news. I didn’t hit my goal. Yeah, that is a disappointment. I knew from the start that it would be a hard goal to hit. Still, I did have hopes that I would be able to meet it.
The good news is that I still get the pledged funds and will be able to use that to put out an amazing book. Over 60 people supported this book. To me, that means a great deal. Of course, my hope is that a good portion of these 60 will, in fact, read the book. (I’ll admit to occasionally purchasing more books than I can finish.) I also hope a proud amount will go on to review the tome when they finish.
Just like last time, there were things I learned from this year. The lessons are share are that I still need to work on being effective at marketing my material. I had a pretty decent amount of views, but what I was offering couldn’t quite seal the deal. I’ve been open how I don’t really feel comfortable selling my own work. Generally my sales pitch tends to be a brusque “Buy this.” It’s all I can do to fight off the desire to when about how “If you are a regular beer or coffee drinker, you probably spend more on beverages in a day than it would cost to buy a paperback!” Nothing sells like open hostility!
I also need to learn to be patient. When i don’t feel progress, I tend to ramp up into “Screw it. Let’s get it going mode.” And, when it is just me that might be fine. But not everyone involved is as responsive to sudden purchase of motion. It is possible that with a bit more planning I would have had more tools to generate sales. (Of course, there is a voice in my head that says If I had waited instead of just going, I would likely still be waiting for the first book as well.)
In the end, I’m happy. And a little tired. Hopefully within two months I’ll be holding my second book. And that will make all of this worth it.
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